We also emphasize on our farmers to grow Towards Better Cotton through better management practices. In this way we can grow cotton in the way that is healthier for farming communities, with good environment and more economical. To obtain Towards Better Cotton our team of agricultural experts stands by the side of farmers to update the scientific knowledge about cotton farming from sawing to harvesting. Around 10,000 farmers are trained by our agricultural experts. Towards Better Cotton is cotton cultivated with sub stainable method which uses the measures of agri- inputs such as water, chemical pesticides and fertilizers.